HBI & BIOTRONIK
Donation Brochure
This brochure drives charitable donations for Heartbeat International Foundation (HBI) from BIOTRONIK patients. The first brochure resulted in zero donations and the copy needed a complete rewrite. The updated brochure establishes an emotional connection, makes a clear ask, and provides multiple ways to donate.
My Role
- Copy writing
#GivingTuesday Email Campaign
BIOTRONIK partners with the non-profit organization, Heartbeat International Foundation. Through an internal email campaign, the BIOTRONIK President encouraged employees to show their support on #GivingTuesday.
My role:
- Interviewing
- Copy writing
- Editing
- Video scripts
- Project management
MyTana Blog
In their blog, MyTana, a drain cleaning and home inspection equipment brand, provides industry updates, buying guides, and best practices. This specific article targets a small percentage of their customer base – those responsible for municipal inspection.
Role:
- Interviewing
- Research
- Copy writing
- Editing
- Publishing with HubSpot
Social Media
This is a small sample of Facebook posts for two brands, MyIDCare and MyTana.
My Role:
- Copy writing
- Scheduling
- Engagement
Press Release: Food Resources & Education Institute
This press release announces the launch of the Food Resources & Education Institute, a subbrand of Northwest Food Processors Association. The announcement was targeted toward food processors and equipment manufacturers, informing them of the new resources available.
Role:
- Copy writing
- Editing
- Project management
